2 Way SMS Services 2023

 A Brief Discussion About Two-Way SMS 

Two-Way Messaging is a two-way SMS service that enables businesses to communicate with their customers via text message and receive messages from them. Sending Two Way SMS using an API-enabled messaging platform allows efficient communication with many clients via short codes or long numbers.

Two-Way SMS transforms the most standard form of mobile communication into a two-way channel for talking to customers. It significantly benefits texting by facilitating two-way contact between businesses and their clientele. 

By rethinking SMS as an inbound channel, companies may now send and receive messages on the same number for a low price. 

How does a two-way short message service (SMS) work?

Two-way SMS is a software or service that allows you to send and receive SMS messages. Excel Marketing’s two-way sms service will enable businesses to text clients and get feedback from them in real time. It's great for increasing participation and getting customers to do what you want.

Customers can reply to incoming SMS messages from a company in real time. Conversations that matter to the client are the backbone of a successful service delivery model. The business SMS service's conversational messaging capabilities allow for delivering tailored, automated responses to consumers via text message.

Unlike standard texting, this SMS format from Excel Marketing has certain unique features. The API sends the SMS through either a shortcode, a longcode, or a sender ID. Two-way SMS allows recipients to reply with standard responses like "Y" for yes or "N" for no.

The Value of Two-Way SMS in Increasing Customer Engagement

The immediate effect of Excel Marketing’s Two-Way Messaging may be its greatest benefit, even greater than that of mobile messaging in general. Almost everyone can send and receive texts; the technology is built into most mobile phones. And unlike emails or voicemails, studies show that the average text message gets read within minutes of receipt. 

Because of its instantaneous nature, it is ideal for fostering and strengthening customer connections, not as a means of increasing awareness of your brand per se but as an aid by constantly reminding them that you are available whenever they need you. 

The benefits of two-way sms are numerous

Businesses may generate meaningful interactions and build a positive customer experience by allowing customers to receive SMS texts from the company and respond immediately. Since the applications used to manage campaigns and responses are unified, all your codes and keywords may be incorporated into dashboards and other tools, such as your CRM, expanding the capabilities of Excel Marketing’s Two-Way Messaging beyond simple texting.

Managers can view stats about many clients and configure actions (such as callback, forward call, or send email) to respond to their preferences. It's a method to turn the most basic form of communication into a long-term benefit for your company. 

Excel Marketing's Role in Facilitating Two-Way SMS Services

When it comes to communicating with clients, Excel Marketing provides a two-way messaging system that allows businesses to connect with them through their preferred means of communication. To go above and beyond, we offer voice, email, text message, web chat, and AI communication.